Source: http://hecatedemetersdatter.blogspot.com/

Gaia Needs Good Media Relations



Here's what looks like a pretty neat film.

I'd like to use it to make another in my regular series of points about dealing with the media. Observe the difference in how Francesca De Grandis and Joan Marler come across. Both women make incredibly valid points, but Marler looks directly into the camera while De Grandis is often looking off to the side or at the person holding the camera, rather than into the camera.

It's a fairly common trait to look off to the side when you're thinking of what you want to say, but people who do research on jury reactions will tell you that most people subconsciously think that you're looking away because you're prevaricating, that there's a reason why you won't "look them in the eye." My bet is that, in person, De Grandis doesn't come off this way, as she fairly often does look up and into the eyes of the person to whom she's speaking. The problem in this case is that "that person" is the one holding the camera, not the camera. And her real "audience" is inside the camera.

This isn't something that you're likely to "get" without someone showing it to you, but it is an easily mastered skill once you're aware of the issue and spend a bit of time practicing, even with a friend who has an iPhone that takes video. If you're planning to be taped, or if you're making your own videos for youtube, it's really worth spending some time practicing, critiquing yourself, and then practicing again.

Gaia can use all the help she can get.